Neilsen States: Game Apps Rule the App World


With millions of apps to be downloaded and thousands of downloaders available, who knew 93% of them are gamers craving for game apps?

Since the development of game technology, this virtual world has carved a permanent niche for itself in the world of reality. From Sega to Nintendo to Play Station, games have made their way from being played on TV to computer to mobiles. But of all these three devices, games have heightened their popularity in the form of mobile apps the most. The enthusiastic consumers, or let’s say our loyal gamers, never get tired of downloading all the latest game apps they can get their hands on.

Our esteemed mobile game app developers seem to have discovered a secret of the very complex human nature – ‘Games are addictive!’ And when it comes to smart phone game apps, then they are seriously addictive. This popularity and extreme usage of game apps is what the latest survey rubs its hands together at. The Neilsen research firm collected the data to measure the percentage of various app downloads in the last 30 days. Study conducted analyzed that games are on top of the most downloaded app list. The report showed that game apps had a download rate of 64%, followed by 60% download of weather apps, 56% of social networks, 51% of maps, 44% music apps and so on.

This means that a two-third amount of mobile app users downloaded and played games on their smart phones in the past month. Besides that, 93% of app consumers are willing to pay for the games as well. Also, Apple attains the number one spot in this category as well because the research graph showed that iOS users are the ones playing games on their phones the most each month, followed by Android and Windows Phone7 users. Neilsen stated, “The average mobile gamer plays an average of 7.8 hours a month. Those with iPhones tend to play around 14.7 hours each month while those with Android smart phones play around 9.3 hours per month.” The iPhone users prefer to pay and download games of their choice on their smart phones as opposed to BlackBerry and feature phone users, who rather stick to the preloaded function. In comparison to the 93% of game app downloaders ready to pay, 87% would pay for entertainment apps, 84% for maps and 76% for news apps.

So basically, we have games dominating in the mobile app world. Let’s give the credit to our high quality producing game developers that maintain the addiction level of their games. And even more credit to the gamers who are always craving for more ‘Need for Speed’ – no wait – ‘Need for Game Apps’.

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  4. ABI Research estimates 44 billion mobile apps downloads by 2016
  5. Facebook plans HTML5 apps within Safari on iOS devices
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2 Responses to Neilsen States: Game Apps Rule the App World

  1. Tilly says:

    YMMD with that awnesr! TX

  2. Rangle says:

    Never would have thunk I would find this so idinpsensable.


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